Dr. Bushra

Assistant Professor

Dr. Bushra, an Assistant Professor at LEAD College of Management in Palakkad, Kerala, is recognized for her academic prowess and research contributions. She earned her PhD from Jamia Millia Islamia, a prestigious Central University in India, showcasing her dedication to scholarly pursuits. With a master’s degree in tourism management and a gold medal in Bachelor of Tourism Management, she possesses a solid educational background in the field. 

Her professional experience includes working in sales within the tourism sector, providing her with valuable insights into industry dynamics. Dr. Bushra’s research interests span across various domains, with a focus on wellness tourism, behavioral studies, destination marketing, and market segmentation. Her expertise and commitment to advancing knowledge in these areas make her a valuable asset to both academia and the tourism industry.

Qualification:
B.A (Hona) HMTT, MTM, UGC-NET, Ph.D.

Specialisation:
Tourism Management

Experience:
3 Years

Publication in journal (Count)
3

Conference/workshops/ FDP attended:
18

Other contributions:

Dr. Bushra’s scholarly achievements extend beyond her academic role, as evidenced by her significant contributions to the field of tourism management and marketing. She has published two book chapters listed in Scopus, showcasing the quality and relevance of her research to the academic community. Additionally, her entry in the Encyclopedia of Tourism Management and Marketing further solidifies her expertise in the field. 

Moreover, Dr. Bushra’s commitment to ethical research practices is evident through her contribution to a chapter on research ethics in a book published by Bharti Publications. Her dedication to upholding integrity and professionalism in research underscores her commitment to advancing the discipline while adhering to the highest ethical standards.