Research and Publication

Name of Faculty Name of Chapter Year of Publication Name of the Book / Coneference / Seminar ISBN No
Dr. Balamourougane R An anatomization of existing literature on personal finance practices to perceive the disruption during new normal 2022 Pandit publication 978-93-93769-05-03
Balu J & Sarin Raju A study on market potential of print news media among Gen Z with special reference to Palakkad District, Kerala 2020 “Business Trends: Issues and Implications”Excel India Publisher Pg:38-42 978-89947-06-9-
Jith Rajan, Balu J Impact of Kudumbasree on eanbling rural women in Palakkad 2020 Sustainable Solution – A key to challenges and opportunities in business, management and entreprenureship 9789385132957
Frackson C Viyano Application of Lean practices in a Super Speciality Hospital for self-improved service Deliverance 2019 Conference Proceedings 978-81-941002-7-0
Jithuram CM & Muhammed Ashkar Marketing strategy of ed-tech companies during covid-19 and its impact on customer buying behaviour with special reference to Extramarks Education 2021 Atharva Publication’s / Transforming Through Reinvention In The Current Emerging Global Order 2020 978-93-90288-49-6
Jithuram CM Stress Management : Strategies and Best Practices for Students 2021 ABS Books / Stress Management Strategies and Best Practices 978-93-91002-08-4
Jithuram CM & Faizan Ansari CONSUMER ATTITUDE TOWARDS THE NEW NORM OF LIFE – FACE MASKS & HAND SANITIZERS: A STUDY WITH REFERENCE TO PETER ENGLAND’S PE SHIELD IN KERALA 2021 e-book – Digitalization as a Vehicle for Innovation, Organizational Growth and Effectiveness / 978-93-5408-778-3
Jithuram CM Atmanirbhar Bharat Abhiyaan : A Campaign for Self-Reliant India 2021 ABS Books / Entrepreneurship : Innovations and Role in Digital Era 978-93-91002-23-7
Sarin Raju, Balu J “Business Trends: Issues and Implications” (Book Chapter) 2020 Published by Excel 978-93-89947-06-9
Sarin Raju, Akhil MR The Impact of Brand Equity on Brand Preference(Book) 2020 Lambert Academic Publishing
Sarin Raju Green Supply Chain Management: A Boon or Bane:- An Analysis 2020 Published in Sustainable solutions
Sarin Raju An empirical study on the attitude of consumers towards Ayurvedic brands and their influence on customer fulfilment 2020 Published in Sustainable solutions- a key to challenges and opportunities in business, management and entrepreneurship, AICTE sponsored conference proceeding
Sarin Raju, Aswathy. P A Study on Brand Analysis of Louis Philippe Versus Global Brands in the Indian Apparel Retail Market 2020 International Journal of Marketing, Sales and Brand Management
Mr. V. Pramod Role of content marketing in customer engagement 2020 Role of content marketing in customer engagement 978-613-8-93618-3
Dr. Aruna Polisetty, Prof. Sheela P and Jikku Susan Kurian T-Mobile Acquired Sprint to become Global Leader in 5G 2020 Published by Economic Times Cases