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Dr. Balamourougane R
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An anatomization of existing literature on personal finance practices to perceive the disruption during new normal
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2022
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Pandit publication
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978-93-93769-05-03
|
|
Balu J & Sarin Raju
|
A study on market potential of print news media among Gen Z with special reference to Palakkad District, Kerala
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2020
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“Business Trends: Issues and Implications”Excel India Publisher Pg:38-42
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978-89947-06-9-
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|
Jith Rajan, Balu J
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Impact of Kudumbasree on eanbling rural women in Palakkad
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2020
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Sustainable Solution – A key to challenges and opportunities in business, management and entreprenureship
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9789385132957
|
|
Frackson C Viyano
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Application of Lean practices in a Super Speciality Hospital for self-improved service Deliverance
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2019
|
Conference Proceedings
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978-81-941002-7-0
|
|
Jithuram CM & Muhammed Ashkar
|
Marketing strategy of ed-tech companies during covid-19 and its impact on customer buying behaviour with special reference to Extramarks Education
|
2021
|
Atharva Publication’s / Transforming Through Reinvention In The Current Emerging Global Order 2020
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978-93-90288-49-6
|
|
Jithuram CM
|
Stress Management : Strategies and Best Practices for Students
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2021
|
ABS Books / Stress Management Strategies and Best Practices
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978-93-91002-08-4
|
|
Jithuram CM & Faizan Ansari
|
CONSUMER ATTITUDE TOWARDS THE NEW NORM OF LIFE – FACE MASKS & HAND SANITIZERS: A STUDY WITH REFERENCE TO PETER ENGLAND’S PE SHIELD IN KERALA
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2021
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e-book – Digitalization as a Vehicle for Innovation, Organizational Growth and Effectiveness /
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978-93-5408-778-3
|
|
Jithuram CM
|
Atmanirbhar Bharat Abhiyaan : A Campaign for Self-Reliant India
|
2021
|
ABS Books / Entrepreneurship : Innovations and Role in Digital Era
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978-93-91002-23-7
|
|
Sarin Raju, Balu J
|
“Business Trends: Issues and Implications” (Book Chapter)
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2020
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Published by Excel
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978-93-89947-06-9
|
|
Sarin Raju, Akhil MR
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The Impact of Brand Equity on Brand Preference(Book)
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2020
|
Lambert Academic Publishing
|
|
Sarin Raju
|
Green Supply Chain Management: A Boon or Bane:- An Analysis
|
2020
|
Published in Sustainable solutions
|
|
Sarin Raju
|
An empirical study on the attitude of consumers towards Ayurvedic brands and their influence on customer fulfilment
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2020
|
Published in Sustainable solutions- a key to challenges and opportunities in business, management and entrepreneurship, AICTE sponsored conference proceeding
|
|
Sarin Raju, Aswathy. P
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A Study on Brand Analysis of Louis Philippe Versus Global Brands in the Indian Apparel Retail Market
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2020
|
International Journal of Marketing, Sales and Brand Management
|
|
Mr. V. Pramod
|
Role of content marketing in customer engagement
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2020
|
Role of content marketing in customer engagement
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978-613-8-93618-3
|
|
Dr. Aruna Polisetty, Prof. Sheela P and Jikku Susan Kurian
|
T-Mobile Acquired Sprint to become Global Leader in 5G
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2020
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Published by Economic Times Cases
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