Mr Jith R
Assistant Professor
Mr. Jith Rajan is an accomplished academician with over 17 years of professional experience, including 4 years in industry and 13 years in teaching. He specializes in Marketing and International Business, with research interests in digital consumer behavior, e-commerce, and rural entrepreneurship. Recognized for his innovative teaching methods and ability to link theory with real-world business insights, Mr. Rajan continues to inspire students and peers through his dedication to academic excellence and lifelong learning.
Department of Management
ORCID : 0009-0008-0047-2266
+91 8589058060
Assistant Professor
Joined: 01-10-2013
Education
| Degree | Discipline | University | Year |
|---|---|---|---|
| MBA | Marketing | Bharathiar University | 2018 |
Professional Experience
Subjects Engaged/Engaging
- Accounting for Managers
- Security Analysis and Portfolio Management
- Financial Management
- Personal Finance
- Banking and Financial Markets
- Modern Entrepreneurship
Experience
- 12 years of Teaching
Research Interests
Digital Marketing,Online Consumer behaviour and Genz shopping behaviours
Positions Held / Other Responsibilities
- CV Camp Coordinator for CSE Branch of Calicut University
- Assistant IQAC Coordinator
- Marketing Head
Publications & Research
Achievements
- Published research papers in reputed ABDC and Scopus-indexed journals, including Empirical Economic Letters and International Journal of Early Childhood Special Education (INT-JECSE).
- Contributed book chapters on Intelligent Process Automation in Marketing and Societal Implications of Medical Tourism in Kerala published by IGI Global.
- Presented research papers at national and international conferences, including India’s 5 Trillion Economy: Vision, Challenges & Roadmap and International Fisheries Congress & Expo 2024.
- Completed the prestigious Faculty Development Program (FDP) on AI for Managers at IIT Kanpur (E&ICT Academy).
- Coordinated the Faculty Development Program on Empowering Research Skills with Technology at Presidency College.
- Attended the Management Development Program (MDP) on Strategic Insights: Data-Driven Decisions & Research Commercialization.
- Conducted a News Analysis Workshop at Kerala Business School (KBS) to enhance students’ analytical and managerial skills.
- Guided academic seminars and student research projects on digital consumer behavior and rural entrepreneurship.
- Holds a Cambridge English Language Certificate, strengthening academic and professional communication.
- Accumulated over 17 years of professional experience (4 years in industry and 13 years in academia), recognized for innovative teaching and research excellence.
Additional Information
Programs Co-Ordinated
- Faculty Development Program on “Empowering Research Skills with Technology” as FDP coordinator on 2024
Interactions with Outside World
- Serving as Area Director in Tosatmasters Internantional club.
Programs Attended
- AI for ManagersFDP(E & ICT Academy, IIT Kanpur) 2025-26
- Startegic Insights: Data Driven Decisions & Research Commercialization, MDP(Shri Vishnu Engineering College for Women) 2025-26
- Empowering Research Skills with Technology, FDP(Presidency College), 2024-25
Professional Body Memberships
- Toastmasters Annual Membership holder, Membership ID:- PN-07661405